Nonsensor.

About a week ago, the blogosphere exploded when "news" came out of Blogsmith going out to the public. It might be the first time I could search for "Blogsmith" on Technorati and not get a bunch of results from people I already know.

By now, most people have (hopefully) read Brian's response, which is basically "news to me." He also cited this post wherein Duncan Riley called it a "Jason Calacanis designed blogging platform." The comments there are a good read. Knowing peoples' usual reaction to Brian's quips, everyone's scrambling to find evidence of his secret plans for a Craigslist killer.

Anyway, all speculation of a consumer-oriented Blogsmith aside, the original article somehow got the logo off the corner of our current CMS. That means two things:

1. Someone tipped them from the inside, regardless of accuracy.
2. We need a better version out there since I'm fairly pleased with how it came out.

You might be wondering where the hell this came from. It actually took a fairly odd path from futurism (for some reason, something made me think Soviet propaganda posters) into art deco. But the primary goal was to stand out from Web 2.0. There are no reflections, no glossy Apple surface, and no rounded letters. Futura, baby. It's retro time.