07-18 The Revenge of Web 1.0
Jason's getting hammered today with comments from people who are apparently very unhappy about the new Netscape. My first random thought was that I'd hate to be Andy the designer right now, as it's a well known fact that the average person doesn't have a great vocabulary for design or functionality (why should they, it's not their job), so they tend to go after the design or look and feel randomly. Such as a commenter who feels that the site is "chaotic in presentation," but gives as an example the fact that links may go to unverified news sources. Obviously not Andy's fault. For what it's worth, he's a great designer who I feel did a great job. I think the site has a much more friendly and fun look to it, and the people who are complaining otherwise most likely feel there can't be anything friendly about the unfamilar (valid, in a way). We are, after all, dealing with people who may or may not know the difference between the browser and the site, or that Netscape is not in control of the NY Times' online subscription requests. Not trying to be insulting-- but some folks have a difficult time with the concept of the internet in the first place (the esteemed Senator from Alaska), and now we're shoving web 2.0 down their throats? Some resistance should be expected. I wonder if this broadsided Jason and the Netscape team, what with trying to cool down the Digg crowd most of this time.
Of course you have to be sympathetic to the constituency. There were enough of them there to make Netscape look like a viable option for revitalization, thanks to decent traffic numbers. But even people who have kept the same musty home page on their browser for years unfortunately will probably have to face something important about the nature of the internet, namely that it's ever changing. And they'll probably have to deal with some things that are new to the internet:
- Social news is for real. It's a proven model (though yes, with critics who more often than not have excellent points we should all be thinking about), and I'm still in accordance with the idea of putting the anchors in there to supplement. Maybe that aspect should be stressed more: not only does it separate Netscape from Digg, it should ease some perceptions of how reliable the sources are.
- Those sources are not always going to be the MSM news sources people are used to.
- Conversation is a big part of the game these days. The Web seems to be the modern convergence point of internet technology, including conversation. To the news-lovers who read Netscape, it's probably kids' stuff. I cite the commenter who likened the experience to being "in a chatroom."
[Update] Jason's even proposed reviving a "classic.netscape.com" or something of the like, for the people who really like their Lindsay Lohan news to be professionally created, and their portals heavy on the intrusively annoying 1997 DHTML. This has been met with more scorn from the highly vocal sector of the population we like to call "the minority" but may not be the case.
I'm reminded of a friend of mine who tried to start doing electronic and underground rock shows at a pool bar in my somewhat rough and tumble industrial (honky) neighborhood back in the 'burgh. The shows were great, the bar was cheap, and everyone who played or came to the shows loved it, but eventually we had to stop because the bands were getting beat up by the regulars. Will Jason/Netscape crack? Or is dissatisfying the older, "less savvy" portion of the internet par for the course with AOL's customer base?
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